Pengaruh integrated marketing communication terhadap brand equity PT Nufarm Indonesia di Belu
نویسندگان
چکیده
Indonesia is an agricultural country with the highest absorption of labor compared to working population. The high level agriculture in Indonesia, coupled demand for pesticides, indicated by value world chemical market from 2018 2020 which continues increase and predicted continue until 2025. Currently, more pesticide products are registered Indonesia. PT Nufarm has carried out its integrated marketing communication (promotion mix) since 2011 Belu, NTT build brand equity midst competition. This study aims determine how much influence Indonesia's building equity. method used this research quantitative a questionnaire as tool collect data on 100 respondents. criteria respondents fostered farmers who have than once. obtained will be analyzed using Structural Equation Models (SEM) Smartpls software. findings that there significant effect each dimension all dimensions
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ژورنال
عنوان ژورنال: Fair Value
سال: 2022
ISSN: ['2622-2191', '2622-2205']
DOI: https://doi.org/10.32670/fairvalue.v5i2.2407